Computer Software - Seattle, Washington, United States
Awara is a strategic advisory and investment firm focused on modern SaaS (software as a service). Awara has depth of expertise across CX, HCM, ERP powered by the best generation of analytics, AI/ML and Robotic Process Automation. The next generation of SaaS companies goes beyond just delivering good enough solutions in the cloud as was the case for early SaaS. The modern SaaS company laser focuses on customer needs. It delights and wows in every interaction (web to support). It focuses solely on what it does best and builds the right ecosystem for the rest. As such, today's SaaS company can put in place a leadership who thinks two moves aheadAwara engages with the CEOs and senior leadership of this type of company. We advise on:• Growth/ scale/ new routes to market • Digital strategy and conversion of offline processes• Ecosystem and strategic alliances • Product investments (inclusive of integrated AI/ML)• Acquisition prep and private equity • Product distribution and channels • Positioning and message (customer, board, partner)On occasion, Awara makes small investments in SaaS startups, also providing mentorship and guidance. The word "Awara" in Hindi translates culturally to someone "wandering, nomadic, unattached, rogue". In other words: A free spirit.