aWigByName - understanding ther inudstry of hair!
Market Research - , Shanghai Shi, China
aWigByName - understanding ther inudstry of hair! Employees
aWigByName - understanding ther inudstry of hair! Details
An economy worth >12,000,000,000,000 minutes every dayaWigByName is a research and insights agency specializing in the space between hair services and hair care – let's call it "the industry of hair". Think about this - 6 billion people the world over are doing something with their hair at some stage every day. The way we like to think about it, this is an economy worth >12B minutes each day! Our AmbitionTo elevate the salon experience by converging the chasm between the specialists providing hair services (stylists and salons) and where a majority of hair care retail sales are done today being in supermarkets and beauty stores – our ambition is that 50% of salon revenues are derived from retail sales. In the US for example, some 20% of salon customers purchase hair care products in salon and yet 100% of consumers purchase hair care products in between salon visits. Our BeliefBy bringing a greater share of retail sales of hair care products to the salon industry, the hair services industry as a whole will elevate. This will result in the hair services industry (salons and stylists) receiving more investment in people, resources, training, technology and innovation.What we doWe are best in the space between the often large conglomerates who specialize in manufacturing and distributing hair care products and the local salon. Yes this is a large space, but by thinking of hair as an industry (salon and hair care) we help both the global and the local optimize business performance through research, thought, fresh ideas and insights.Our ApproachImpartial strategic research expertise is in our core. We first ensure we fully understand our client's ambition and then help develop a strategic approach which may include market research, competitive/location assessment, space design, product selection, retail concepts, brainstorming and road-mapping.
