Translation & Localization - , ,
Bad habits are formed fast, but their effects can be observed for years to come. They can show their ugly face in everything we do. We recognise their influence in nonsensical movie, tv series and game localisations. In ads treating our fellow folk like idiots living under a rock. In visual identities screaming "long live the nineties!", without irony. We recognise them, or we don't – we're not all that sensitive when it comes to that. I am.