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B®AND is not a run-of-the-milll advertising agency. Of course we do everything any marketing or ad agency does. But, our primary focus is on branding; creating a collective consumer-centric consciousness about your company, your product or service, and how it resonates with people. Why it matters If you're not a one-of-a-kind brand, you're a one-is-as-good-as-any-other commodity. And that puts your chance of thriving in the marketplace somewhere between improbable and impossible. It takes a well-conceived brand to create awareness. To establish trust. To build emotional equity with consumers. At its very best, a brand doesn't sell anything. Instead, it makes people want to buy. That's the kind of power no amount of money alone can ever buy.