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One of the key goals of our magazine is to promote awareness about social responsibility among banks, to promote responsible lending. Our target is to the industry professionals, bankers' community and all those who are interested in latest economic and financial updates. We are not telling news, but rather through prompt reporting about new challenges, innovations, analyze problematic issues in global banking industry, we would be the go to place for quick comprehensive access on all information about banking and finance sector of the Republic of Azerbaijan. The banking sector of our country was built on strong foundations and since twenty five years has developed through adopting international standards to what it is today, a recognized prestigious organization among banking industries around the world. Financial literacy and information on available banking services are more than ever needed in the country. There is also a need for a mass media(printing services)- dedicated wholly to elucidate banking laws, bank-citizen ethical issues, other elementary issues such as allocation procedures of loans, opening of saving accounts, other banking policy pros and cons. Also, this medium should be able to regularly and promptly deliver information and news from a straightforward perspective.Banking Baku is an online website and a print format. It is appropriate that we in parallel launch our website with the print version. Every investor who wants to invest in a country would like to seek trusted news information on current issues related to the economy. Productive economic environment directly links with the level of banking industry in a particular country. Our magazine serves as that information bridge between foreign investors and banking sector, as providing deep analysis on current situation, researching about the main challenges and possible areas for innovative investment.