Bao.Design
Information Technology & Services - Signal Hill, California, United States
Bao.Design Employees
Bao.Design Details
When you place our SMART Pixel on your client's website, we're able to capture their traffic and match back the identity of their visitors. We're also able to capture their visitors' behaviors pre- and post-click, and use that data as a training sample for your client's custom targeting algorithm.This helps us further refine the targeting for your client so that it becomes even more accurate.The Target Audience tool is a real-time list of the 3% of any market that is actively pursuing a purchase of what your clients sell in any given area. Our technology combines Identity Resolution with behavioral tracking to produce targeting lists that are guaranteed to be populated by real human beings (i.e. not bots) who are exhibiting patterns that match recent buying behaviors.These lists are NOT based on demographics. They are based on real-time behaviors such as keyword searches, URL-level navigation, content consumption and campaign response.Our software tracks 200 million people and accumulates 25 billion pieces of behavioral data every day. We then apply machine learning to create conversion profiles for any market, any service, B2B or B2C.From these conversion profiles, our algorithms reconstruct PATHS to purchase — what did buyers do in the days, weeks or months leading up to the purchase. Our AI then sorts through and looks for those patterns being repeated across the billions of behavioral data points we collect every day.As your campaigns run using our data, our machine learning algorithm self-adjusts in real-time for every individual client to auto-optimize its targeting and conversion profiles, resulting in a prediction engine that improves and becomes more accurate over time.
