barodine marketing communications/research/design
Marketing & Advertising - Madison, Wisconsin, United States
barodine marketing communications/research/design Employees
barodine marketing communications/research/design Details
We are a full-service marketing communications firm with more than 15 years of documentable experience developing website content and information architecture for science, technology, engineering, medical, financial, and similarly-professional enterprises.What is website information architecture?Also called content architecture, it is the art & science of organizing content in a way that is meaningful, clear, and intuitive for the users of your website—from a marketing perspective. It is not technical writing—or what a technical writer can typically provide. Are we for you?We specialize in the following: Entrepreneurs and C-suite managers who have their own internal website-building resources but desire expert help developing their content architecture and website content from a marketing perspective Website developers at the request of their clients who "can't get started" creating and organizing their website content from a marketing perspective Entrepreneurs seeking a turnkey solution: we will be your project manager, working with one of our website developer partners, chosen for their specific expertise relative to your scientific, technological, or professional enterprise.How else are we different?We have a documentable record of quickly learning about esoteric products or services, either by way of clients' explanations or our own secondary research. We can conduct primary or secondary marketing and/or product research to credibly inform the marketing communications we create on your behalf. We will help you identify and articulate your features & benefits, brand, external and internal cultures, positioning, points of differentiation, and more. We know how to promote and differentiate science & technology—not just describe your product.We are experienced at interviewing and counseling executive staff and integrating their respective insights to develop a single voice and message for your marketing collateral.
barodine marketing communications/research/design Technologies
Personalization
Amadesa
Domain Name Services
RackSpace DNS
CMS
WordPress.org
Fonts
Google Font API
Hosting
GoDaddy Hosting
Analytics and Tracking
Google Analytics