BASECOM TECH
Marketing & Advertising - Lagos, Lagos, Nigeria
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Signs serve as a type of silent salesperson for your business. Exterior signs draw attention to your place of business and help differentiate it from others on the street. Interior signs help customers locate merchandise and can lead to impulse sales when added to special displays. According to the U.S. Small Business Administration website, signs serve as a primary link between a business and its customers.Signs can be an essential component of a business's overall marketing strategy. A sign that contains a business's logo can help reinforce its brand. Signs are also used to draw attention to promotions and to convey information about the business. Because an exterior sign is visible 24 hours a day, 365 days a year, its effect is continuous and for businesses that have limited marketing funds, signs can be a cost-effective form of marketing. According to the SBA website, the cost-per-thousand, a common method used to measure the cost of reaching a thousand potential customers, is much lower for signage than other types of advertising, such as radio, televisions and newspapersSigns can also be effective for off-premises use. Strategically placed billboards can convey a concise message to passing motorists. You can also place magnetic signs on the side of your vehicle to serve as a form of mobile advertising as well as pay other motorists to place signs on their own vehicles for additional reach.Signs are your silent salespeople, according to North Carolina State University's website, Retail Reflections. Effective signage can bring customers into the store, tell them where to find what they want, introduce them to new products, and alert them to bargains. If your signage follows some simple guidelines, you can actually increase sales while providing your customers with a pleasant shopping experience.For further Enquirers Call 08023405488; 08094561908
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