Consumer Goods - Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia
Bateel is an upscale exclusive gourmet confectionery boutique, specializing in premium dates, chocolates, pastries and other gourmet products. An international brand in the gourmet confectionery industry, it comprises an exquisite blend of Arabic architecture and modern retail environment, reflecting the rich cultural tradition of the region.It's success have proved that there are potential market for Bateel's product. By utilizing Bateel's very own operational system, the product's freshness and quality are well maintained. Bateel practices consistency in maintaining it's high quality product image. By presenting its products in a meticulously clean, well stocked and uncluttered environment.Bateel has developed a premium retail merchandising system, in which it is implemented in the stores and franchise outlets. The franchise retail stores are located at some of the prestige shopping malls in major cities in the world.Malaysia is the first country to have a Bateel retail store outside of the middle east. It is also the first in Asia, in which it was launched in the year 2002. It started out with a simple concept, offering a unique range of high-quality products and later, introduced to a well defined segment in an upscale and elegant market.Bateel's concept is unique and distinctive. It offers a few range of products which are not available from any other source. Throughout the years in Malaysia, Bateel's presence is undoubtedly getting stronger. Especially in the corporate market. It provides and cater corporate gifts to some majority corporate companies in various different industries.