bcraft Consulting
Leisure/Hospitality - N/A, N/A, US
bcraft Consulting Employees
bcraft Consulting Senior Management
bcraft Consulting Details
Relying on decades of knowledge and experience in the beverage alcohol and hospitality industry. bCraft consulting specializes in creating high impact and memorable beverage programs for the cruise line, military, duty free, Caribbean, and domestic channels without any hidden fees. The bCraft team includes top professionals – from bartenders and sommeliers to communications and sales/marketing experts – to provide a one-stop resource for creative beverage development, concept execution, supplier management, inventive menu planning and production, staff training, pricing, and other high-touch support for the continuously fast-changing hospitality industry.The company was founded by Laura Becraft who for more than 20 years has had a front-row seat in the beverage industry through leadership roles with well-known and respected distributors, suppliers, buyers, and agencies. For over a decade, Laura worked for The Patrón Spirits Company, responsible for launching Patrón Tequila (then a little-known brand!) into the duty free, military, and cruise line channels, as well as domestic markets in the Caribbean and Southern United States. She also directed U.S. sales and a national ambassador program for the company's ultra-premium Ultimat Vodka brand. Most recently, Laura led the cruise line division for a top hospitality agency, creating award-winning and innovative programs for several leading global cruise line companies.
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