Beatgrid
Marketing & Advertising - The Hague, South Holland, Netherlands
Beatgrid Details
WHO IS BEATGRID?Founded in 2014 and headquartered in The Hague (the Netherlands), Beatgrid is a fast-growing AdTech start-up that offers single-source cross-media ad exposure and retail footfall measurement solutions, to help global brands understand their campaign advertising performance metrics, allowing them to ultimately save marketing costs, and lift significant ROI on ad spend. Our state-of-the-art software has been in use and validated by some of the world's most prestigious brands, across retail, TMT, CPG... Finally, it is now possible to accurately attribute advertising investments to behavioural outcomes and sales.WHY IS BEATGRID DIFFERENT?Beatgrid is the only single-source cross-platform attribution data that can finally allow marketing teams to accurately link advertising efforts to sales, by solving a considerable industry void in an increasingly fragmented media landscape. HOW DOES OUR SOLUTION WORK?We have developed the industry's most advanced mobile passive Automatic Content Recognition (ACR) technology for panel-based cross-media measurement, and have combined it with industry-leading geofencing tracking. The ACR technology is embedded in our proprietary mobile apps, that will passively and persistently track offline and online advertising exposure, as well as footfall behaviour.
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