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Beautiful Home Alliance. We specialize in premium branding for the home improvement industry. The Alliance was created to give an exclusive brand that's strictly limited to companies who've passed a rigorous pre-screening process. This brand certification then helps guide homeowners in choosing the most qualified companies for their home improvement projects. We also work on behalf of our members to generate leads with a comprehensive marketing program that includes promotion on BeautifulHomeAlliance.com; representation at area home shows; direct mail pieces and email blasts; use of the "Certified Member of the Beautiful Home Alliance" logo; and member-to-member lead exchanges and networking. Members are also featured exclusively in a new, glossy home design magazine called "Home Makeover," which is mailed directly to the top 12,000 high-income homeowners in each member's immediate market.