Leisure, Travel & Tourism - Salamander Bay, New South Wales, Australia
Beck Morley Consulting provides assistance with sales, marketing, business development and PR opportunities for small to medium sized businesses. Altogether Perfect spokesperson, Rebecca Morley – Meetings, Incentives, Conferences and Events Manager for Destination Port Stephens, said appealing to the appetites of delegates at Inspire Ex would help inspire more companies from around Australia to host business events in Newcastle, Port Stephens and the Hunter Valley, with Newcastle Airport promoted as the gateway for interstate corporate visitors."Inspire Ex is Altogether Perfect's major event for the year and a sure-fire way to help delegates remember us is by getting them to taste the appeal of our region through the fine wine and produce we will showcase at the expo," Ms Morley said. Ms Morley will help staff the Altogether Perfect display booth at Inspire Ex along with Georgia Lazzari and Cassie Mackay from the Newcastle Convention Bureau and Danny Eather from the Hunter Valley Wine and Tourism Association. The $270,000 Altogether Perfect campaign will target more business trade shows over coming months to grow the appeal of the greater Hunter region as a leading business tourism destination.Launched this year, the ‘Altogether Perfect' campaign is the name for the collaborative marketing efforts undertaken by regional partners in the Hunter Region to attract and secure business events tourism. Backed by Newcastle Convention Bureau, Hunter Valley Wine & Tourism Association and Destination Port Stephens and supported by dynamic industry operators, the joint marketing group attends trade fairs and sales missions and host visits to the region by key conference organisers and media to build the appeal of the Hunter region as a premier business tourism destination. The campaign received funding through the Regional Visitor Economy Fund (RVEF) which is managed and administered by the NSW Government's tourism and major events agency, Destination NSW.