Food Processing - N/A, N/A, CA
Knowledge. Passion. Taste.Beerology® specialises in providing curriculum structure and content for both online and live educational programs. Having collected over ten years of international industry experience and credentials, we passionately promote beer appreciation by offering a unique perspective and drinker-focused approach that ensure more people enjoy good beer. Simply.KNOWLEDGE:Beerology® works with start-ups in the craft beer space. We consult on product development by providing sensory feedback and testing as well as sharing insights and recommendations on market positioning and strategy. Beerology® also designs beer navigation map structures to ensure that designers of online beer selection tools maximize the customer experience and collect the data needed to better predict consumer needs.PASSION: Beerology® works with both new and established breweries. We create a wide range of educational and loyalty programs that communicate beer essentials from beginner to advanced levels. We work with client and communication agencies to ensure the content is accurate, targeted and approachable.TASTE:Beerology® works with Brewing and QC departments. We consult on sensory programs, providing both basic training and maintenance advice. This includes sensory program development for breweries as well as hop sensory work.Beerology® works with Marketing Teams. Other services include sensory-based food pairing recommendations and cocktail creation for both craft beer and innovative beverages.Spearheaded by Canada's only Master Cicerone, Mirella Amato, author of the award-winning book Beerology: Everything You Need to Know to Enjoy Beer…Even More, Beerology's mission is to help grow the industry by promoting a better understanding of beer and its many qualities.In 2021, Mirella launched an online course for hospitality professionals on how to pair beer with food: Mastering Beer & Food Pairing brought to you by Beerology®.
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