Marketing & Advertising - Sydney, New South Wales, Australia
Virgil Reality: Digital Advertising, Data and Technology Consultant
Being Virgil is my PTY LTD company I have had for my consultancy since 2002Virgil RealityI'm an experienced digital advertising, media and technology professional. I've delivered a significant number of digital projects, products and experiences. I've worked with some great agencies, media organisations and brands. I cover three important areas, that can benefit any business:1) Customer Experience (Architecture and Strategy)2) Coding and Technology Implementation3) Data Display and InsightI've worked in my own consultancy and in company roles, such as Channel Manager, Product Manager, Director of Technology, Data and Innovation Manager, User & Customer Experience Architect, Chief Creative and Developer.My experience has been in telephony, banks, advertising & media agencies, publishers, FMCG, retail, jobs, cars, houses, social, education, health and insurance. I've delivered many projects for Enterprise, SMBs and Startups.Customer ExperienceI deliver customer experience architecture. This includes customer journeys, strategy, technology, analytics planning, eCommerce, conversion, testing and test plans. All documented with diagrams. I use collaborative tools such as Miro, Figma and others. Coding and TechnologyI am an online developer with experience in websites, advertising, ad delivery platforms, landing pages and integrated apps. I have experience with billing, shopping, customer service, content management, CRM, Social, APIs, Tags, Analytics, Database, EDM and back office. Data Display and InsightI deliver data and analytics with business insight. I have incorporated Analytics, Advertising Platforms, CRM, Social, Customer Data and Distributed APIs. I have presentation skills in Google Analytics, DataStudio and Metabase.Virgil…