Food & Beverages - London, England, United Kingdom
Believe In Science begins its journey by launching Urban Legend. The story starts with relentless innovation and a dream brought to life by founder Anthony Fletcher wanting to show the world that it's possible to be indulgent responsibly. Without ever compromising on taste.We didn't believe you needed so much sugar and fat to make amazing donuts. So we proved it. We found ingredients in roots, pears and melons which work as alternatives to sugar, and we use steam baking to cut the fat.Our journey begins here, honing our craft, skill and inventiveness in every amazing tasting donut we dream up, ensuring that Urban Legend donuts are first and foremost deliciously indulgent while never being high in fat, sugar, or calories.
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