Ben Shapira | Digital Advice, Strategy & Analysis
N/A - Elsternwick, N/A, AU
Ben Shapira | Digital Advice, Strategy & Analysis Employees
Ben Shapira | Digital Advice, Strategy & Analysis Senior Management
Ben Shapira | Digital Advice, Strategy & Analysis Details
"Every Agency Says They Do Digital Strategy, But Few Do It Well" - B&TWhy rely on your agency to develop the objectives and strategies for your business? Whose bottom line are the most interested in?Having an independent consultant on your side helps you make the decision needed for effective digital marketing.My role is to act as a natural extension of your business and marketing team – helping to:• Develop business objectives in the digital space (websites, social media, media buying, APPs, infrastructure and more)• Develop strategies to achieve defined business objectives• Conduct quantitative and qualitative digital marketing research• Audit owned, earned and paid digital marketing activities• Analyze current analytics to identify key business and consumer insights• Validate proposals from agencies to ensure they are:o Meeting business objectives;o Have a clear plan for success;o Are tracking all aspects of consumer or business engagement;o Have a clear reporting structure;o And to evaluate if the included budgets are appropriate for the work being proposed.• Educate your staff on digital marketing and trends• Upskill staff through engaging workshops• Review analytical data, develop insights and actively make recommendations to ensure your business stays in front your competition.Some of my more notable relationships have included Foxtel, Porsche, Miele, Sage, Bissell, Credit Suisse, South East Water, GE Capital, GE Finance, Telstra, Optus, Fosters, Mercedes, Sensis, NAB, Caterpillar, Woolworths, Target, Simplot, BP, Genesis Fitness, Melbourne Business School and Crown.
Ben Shapira | Digital Advice, Strategy & Analysis Technologies
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