Marketing & Advertising - , ,
Bertsch Marketing-Connection is all about helping you grow your business and connect-the-dots between your vision and a focused marketing strategy that supports your specific situation and goals. Defining the most effective marketing strategy is critical in creating a solid path to success, allowing you to more effectively market your business into the right channels, with the right communication, with the right methods and at the right time to maximize your business objectives. Bertsch Marketing-Connection develops strategically sound deliverables around these concentrated areas of expertise: MARKETING STRATEGY ♦Connecting the dots between your company vision and company goals. The deliverable would be a marketing strategy designed to support your growth. ♦After a thorough "deep-dive" into your specific business situation and needs, we deliver an in-depth marketing strategy uniquely designed to support your desired growth. MARKETING PLANS ♦Connecting the strategy to execution. Developing the right marketing plan to align with the marketing strategy. The outcome is a tactical plan that puts your marketing strategy into motion. BRAND ALIGNMENT ♦This is an "inside out" process where we help define (or refine) core values and brand equity to ensure that the right message is understood and embraced within your company first so that the outward communication is consistent, relevant, impactful and motivating. MARKETING AND SALES EFFECTIVENESS ♦In order to make your sales people as effective and efficient as possible, we help in connecting sales and marketing to share a single voice and focus. ♦We facilitate and stimulate a deep collaboration between marketing and sales to pinpoint key areas of success (i.e. "what's working and what's not"), resulting in an optimized sales (and marketing) team with a shared focus and effort on company growth.
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