- Edmonton, Alberta, Canada
BBB advances marketplace trust by supporting entrepreneurs, educating consumers, and bringing together communities. We view Trust as a function of two primary factors – integrity and performance. Integrity includes working toward a diverse, inclusive and equitable marketplace. BBB's Diversity, Inclusion & You (DI&Y) page helps us understand how diversity & inclusion are part of ethical business practices and how to champion local businesses you can Trust. We are using our DI&Y platform to support diverse consumers and businesses, educate, amplify diverse voices and continue our own listening and learning.