Retail - Jeju-si, Jeju-do, South Korea
better than surf is inspired by surfing and the freedom and joy provided by the lifestyle. As a lifestyle brand, we offer surf-related products as well as camping goods and coffee. We pursue simple yet fun design, with a focus on comfort and function. Our goal is to show the energy and power of surfing beyond the sport itself. We want to express the influence that surfing can have on a larger scale, in our daily lives. better than surf will do so with clothing apparel and also art, music and design. Through a diverse range of creative projects, we want to connect the sport of surf with our everyday lifestyle, become one with nature, and foster a new type of culture within our communities.
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