Retail - Cabreúva, São Paulo, Brazil
We are a start-up in the cycling ecosystem, focused on the medium and high performance profile.Our purpose is to have more people practicing cycling for real, a long-lived sport that promotes social interactions, empowerment, resilience and physical and mental well-being.Our mission is to encourage and facilitate the practice of this sport, eliminating the main pains and desires of the cyclist: access to bikes, technical support during the pedal (mechanics and rescue), reception in remote places (toilets, food/supplementation and hydration).We have an innovative model of providing access to medium and high performance bikes. We also generate experiences and relationships that bring us closer to this niche and build a community, in a model of sponsorship of brands that want to dialogue with this profile, class AB and opinion leaders.We started in June 2021, since then we have been building a brand and reputation with the main opinion makers (NPS 96), by being based on the best training road in the State of São Paulo, the Estrada dos Romeiros.