Advertising/Marketing/PR - New York, NY, US
So, you want to diversify your influencer marketing campaign, but struggle with one of these 3 things: 1. Time - The time it takes to source and vet the most appropriate Black creator2. Scalability - The time it takes to contract and connect with multiple creators forcing you to only work with 3, maybe 4 Macro influencers with low engagement for the reach3. Authenticity - Creating the campaign brief that authentically connects your brand to the influencer and their audience to drive both impact and engagementBlack Girl Digital provides Influencer Marketing services specifically with Black creators, at scale, that is fair and equitable to help solve those problems.Black Girl Digital is a company that stands in the gap, creating equitable partnerships for women of color in the creator space. By brokering and managing advertising deals at scale, we are making sure that the process is not only fair but beautiful for all of those involved as we seek to amplify black voices.
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