Black Plum
Graphic Design - New York, New York, United States
Black Plum Employees
Black Plum Details
An office for graphic designwith a particular interest in art/design/cultural institutionsOne of the principles used as a foundation, a basis for beginning all work as well as a gauge by which to measure the finished work is that each design must create a whole of disparate elements, must create order, without wiping out character, those peculiar qualities which make a piece unique and give it personality. While sifting and distilling in order to create an essential clarity in any message is a large part of the job, allowing it to breathe and take on a life of its own is equally important and allows for communication to take place on many levels at once - which is to say that it appeals to the imagination, to memory, to all of the senses.
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