blenderhead | visual ideias
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blenderhead | visual ideias Details
Blenderhead is Ale Gustavo. After studying advertising I chose photography and graphic design as the best medium of expression and communication. Today I develop and offer solutions through visual ideas. –––––––––––––––––––––––––––––––––––––––––––– Design is a cerebral art and it´s not in the outcome that this construction is forged, but in the processes, means, references and mostly in deconstructions. Ale Gustavo rebuilds himself in every new work. There can´t be any traces of the same old things or a mere copy in the hands of a craftsman who aims the unique – the client's ideas put into the blenderhead. Photography is the framing of one's vision and it is through observation that any designer or photographer is kept alive. Ale is constantly taking time to immerse in the best of audiovisual contemporary art. Music surrounds his routine, and who is to say it doesn't play its part in art direction? It's the metallurgy made by the hands as to the organic metal –and we´re not talking about touching the mouse. Why not colors, traces, shapes and shadows that could be more tactful, sensory and full of synesthesia? Paper and pixel, pen and vector, image and rock. It´s a work of collectivity. The way to overcome the corporative obstacles can be solo, but its intelligence is collective. Ale is an independent designer but has connected partners working alongside for a production beyond its expectations. Working with creativity is the craftwork of an audacious organization. Briefing is the basis for going further, courage and innovation also depend on simplicity and on a well-structured agenda. Being on time is essential and valued by Ale.
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