Apparel & Fashion - Goor, Overijssel, Netherlands
Our journey started several years ago when we became aware of the fact how much textile waste was incinerated or was ending up in useless landfills. Only a small amount is actually being recycled and recovered – mostly into sound absorption material and carpet backing for cars. Such a shame! Why not create something beautiful from this "waste", which helps to sustain our planet? We found our challenge in the most popular garment of all times: the blue jeans. In Europe alone, 640 million pair of jeans end up in landfills or are being burned every year. Ever since, it has become our mission to give worn-out jeans a second life that matters. Each single Blue LOOP garment is developed according to our philosophy ‘WORN to REBORN'.
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