Blue Vista Insights
Market Research - , ,
Blue Vista Insights Employees
Blue Vista Insights Details
Blue Vista Insights, a boutique marketing research company, helps businesses better understand markets and consumers to build strategies that grow sales. We do this by providing insights though the use of surveys and focus groups to provide customer-centric solutions. We firmly believe that marketing research (one-on-one interviews, focus groups and surveys) provides an incredible in-depth understanding of consumers. These insights are key to truly understanding what motivates them, how to connect with them and helps build successful business and marketing plans. • Marketing Performance Measurement (awareness, draw, appeal, relevance, motivational impact, etc.)• Customer Experience Measurement• Loyalty, Retention and Churn Management / Tracking • Brand Awareness and Equity Tracking• Brand Launch / Repositioning• Usage and Attitude Studies• Target Customer / Key Shopper Profiles• Deep-Dive Behavioural StudiesPrincipal consultant and owner, Tanya Vierhuis, has 25 years of marketing research and strategy experience at some of Canada's largest retail companies (Hudson's Bay, Sears, Canadian Tire) and two world renowned research companies (Ipsos, Market Probe).
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