Bold! Corporate Communication
Advertising/Marketing/PR - Maroochydore, QLD, AU
Bold! Corporate Communication Employees
Bold! Corporate Communication Senior Management
Bold! Corporate Communication Details
Since 1996 the team at Bold! have developed and refined a marketing and communications model called Do-Able Marketing and we're pleased to say it's now implemented in professional services offices around the country. Our Do-Able Marketing model is underpinned by a 7-Step Do-It-For-Me framework that takes the heavy lifting out of marketing. Importantly, it addresses the three key issues that commonly prevent business owners from marketing their firms - time, affordability and accountability. Step 1: The Briefing. This is when we learn about you, your business and the services you offer that create outcomes for your clients.Step 2: Strategy. We'll recommend a clear approach to your marketing that will resonate with those most likely to do business that includes online marketing – email and social media.Step 3: Design. We'll design the marketing resources you need to implement your marketing strategy including what we consider your FIVE key marketing resources branding, website, professional profile, business brochure and case studies.Step 4: Approval. You'll need to check and approve the resources we've designed for you.Step 5: Rollout. With your key marketing resources approved and articles written for your email marketing and social media program we'll coordinate and manage the distribution of your marketing for you.Step 6: Reporting. We'll provide you of tangible evidence of your marketing activities.Step 7. Follow up. Then it's over to you to use the reporting to initiate discussion that can convert prospects into new clients.While we work with a diverse group of business owners, we have a specialisation in marketing for accountants and financial advisers. In fact, we wrote the book on it - Accountable Marketing Do-able Spin Free Marketing for Accountants and Financial Advisers by Wendy Bold. To find out more about our services or to request a copy of the book, please contact us.
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