Retail - N/A, N/A, UK
The Bonnie mob is a British baby and kidswear brand, based in Brighton and sold worldwide in stores such as Harrods and Selfridges London. Founded in 2005 by Technical knitwear designer and mum-of-two Tracey Samuel inspired by the clothes of her own childhood. 12 years on, the brand have earned a cult following and a well-established place in the childrenswear industry which owes much to their standout designs and principled design ethos. Best known for modern, colourful and distinctive baby-knits. Favouring vibrant shades to obvious hues like soft pink and pale blue, nostalgic colour palettes and playful motifs feature rainbows, bunnies and shooting stars really setting The bonnie mob's collections apart from the crowd. The brand believes in letting little ones be little, each piece is designed to allow babies to wriggle, roll and crawl with ease and only the highest quality materials are used. Lightweight organic jersey, practical terry denim, the softest twill, breathable organic cotton and the brand's signature knits are selected for their comfort, durability and above-all the fact that they are kind to little one's delicate skin. The brand uses organic materials wherever possible, Sustainability and looking after the environment for the next generation of bonnie mobsters is also incredibly important, this starts with the manufacturing process. The bonnie mob are committed to only using the best suppliers and have built a trusted relationship with them, some of which they have been working with since their launch. They regularly visit their factories to ensure they adhere to good working conditions and fair wages, regularly meeting the people who make their clothes. But the true spirit of the brand is inspired by the clothes of Tracey's childhood. Passionately believing that we shouldn't throw clothes away, each piece she designs has been created to be played in, well-loved and worn again, made with the motto ‘Buy once, buy well, pass it on'.
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