Consumer Services - London, England, United Kingdom
Since the introduction of the 5p charge for plastic bags at all major grocery stores, customers have tried to avoid paying this charge – by either carrying their own bags or using a minimum number of plastic bags. This 5p charge has altered a shopper's shopping experience; apart from planning shopping lists, budget and time, one now also needs to plan how to carry groceries home. BORA is the solution to this very problem which relieves consumer of the hassle of remembering to carry bags and combines the convenience of buying a plastic bag at the cash counter with the economic value of carrying a personal re-usable bag.