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The activities are transferred to PMH Jeans BV, a company of the former owners of BPC Amersfoort, Peter Lord and Hans Lien Sleeuwenhoek. Lord Peter Lien and Hans Sleeuwenhoek go along with financial manager Henri Arink management conduct. Bram's Paris founder Melle Heerlien remains involved in the organization as Chairman of the Advisory Board. The independence of Bram's Paris stems from the majority interest Varova Investments last summer took in BPC Amersfoort. Also B and B Basic Functional by Bram's Paris will be transferred to PMH Jeans. In a press release PMH Jeans said: "Jeans PMH remains committed to always have enough stock of the basic range, a competitive price-quality and perfect fit. The company firmly in place in 2012 on increasing customer satisfaction and customer focus. " The capital injection of Varova sets the company to grow internationally. Varova How much money invested was not disclosed. BPC Amersfoort is now focusing on the children's brand Tumble 'n Dry.