Events Services - Sandton, Gauteng, South Africa
Brand Alchemist was born out of the need for brands to gain insights into the full customer-experience journey when engaging with them. As a result, the company offers full service activation that specialises in the use of consumer insights to personalise events and activations. South Africa's first fully-integrated consumer experience specialist, Avidity Group, has included Brand Alchemists and its suite of proprietary-tracking and lead-generation technologies as part of its solution set. This allows the company to track real-time data and add value in its efforts to truly integrate the full consumer journey and to offer measurable ROI and impact for brands.The company was formed by Travis Brown, an experienced advertising and activation executive and strategist. He cyphered 25 years' experience gained in all aspects of the advertising and activations industry to understand all environments in which his partners and clients operate to coin the company's own suite of proprietary-tracking and lead-generation technologies as part of its solution set.