Computer Software - , ,
Brand Bud was founded by Gabriel Murphy as a Software as a Service (SaaS) platform providing brand management, engagement analytics and fanbase penetration strategies for the Instagram social media ecosystem. Brand Bud is founded on the belief that people share their lives through pictures and video clips, initialisms, emojis and other Internet slang versus complete sentences.Our one-of-a-kind platform implements proprietary methods for follower identification and penetration, personalized interaction and exponential fan base expansion through contestification, "influence marketing" and other unique strategies which collectively provide supplemental, organic uplift to the underlying brand. Our patent-pending intellectual property uses image recognition and pattern detection to organize interests for "degrees of commonality" between people while providing bot-detection and automated image spam filtration. Auto engagement allows for social media brand managers to identify and engage with relevant content in real-time.The Halo dashboard provides social media connoisseurs deep insight into key performance metrics including segmented fanbase penetration analysis, follower attrition rates, fan-inducement actions, "admirers" and other insightful fanbase penetration measures including "consume and respond" percentages, "love" / "pop" and acclaim / fame ratios, consumption statistics and halo effects, while segmenting a brand's followers from ghosts to stalkers.