Higher Education - Wellesley, Massachusetts, United States
The Brand Heritage Institute, Inc. (BHI) is devoted to research, scholarship, education, publication, discussion, and appreciation of theory and practice at the intersection of marketing and history. This encompasses the marketing of history, the history of marketing, business and economic history, consumer culture related to history, and connoisseurship for historic brands. BHI is operated for the benefit of academics in a variety of disciplines, and business practitioners in a variety of industries and functions.Brand Heritage Institute is an independent non-profit corporation (501c3) headquartered near Boston in Wellesley, Massachusetts, USA. BHI offers executive education and corporate training courses, hosts events including academic research symposia and industry practice conferences, and publishes academic journals and books. BHI also serves as a focal point for an informal community of academic researchers and industry practitioners who are interested in issues related to brand heritage.
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