Marketing & Advertising - , ,
Independent strategic consultancy offering marketing and brand expertise developed through executive leadership roles in the Consumer Products, Foodservice, Retail and Management Consulting industriesServices encompass all aspects of brand and business leadership, including:* Industry, category and competitive assessments* Business strategy development* Brand strategy/equity design* Quantitative research design and analysis* Qualitative interview moderation* Concept writing * Press release development* New product launch management * Marketing training (tools, fundamentals, best practices)Experience in a variety of industries and categories, including:Consumer Products* Meal, snack and beverage (targeting seniors, adults and children)* Children's health and beauty care* Sauces, condiments and spreads* Baked goods* Home and hardware* Shelf stable soupsRetail* Eyewear* Quick Service Restaurants (QSR)* Books and media* ApparelFoodservice* Frozen desserts* Condiments and sauces