Market Research - Nashotah, Wisconsin, United States
Moving brands forward requires solid insights that can feed an internal "kneading" process to push/pull/twist the strategy and tactical approach. With over 20 years of US and International insights experience, Jenny seamlessly works as an extension of your insights team to drive effective research projects that come in on time and in budget. Jenny works to ensure that the insights are actionable and applicable to the objective at hand. She is both nimble and steadfast - innovative and pragmatic - conceptual and detail-oriented. Reach out to Jenny to see how she can assist you or your research department!- Brand equity evaluation & tracking- Ad effectiveness- Pricing strategy- New concepts- A to Z projects: Questionnaire writing, field monitoring, banner plan development, data analysis and report writing- Brand positioning brainstorming/evolution