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Whether creating dynamic brands with true longevity or restoring existing brands to their glory, it all starts with establishing clear and relevant brand differentiation. The most powerful differentiation a brand can have is an emotional connection where every moment of the journey is a brand moment.These brand moments always start with functional sensory experiences and flow through mental consideration; but they always leave some lasting emotional feeling (whether we realize it or not). It is at this level a brand can fulfill desires rather than serve needs and a brand can move past frequency to establish preference.Great brands aren't just about marketing. While marketing often takes the lead, great brands are those where the entire organization is inspired to work together to deliver the core differentiation and make emotional connections with employees, guests and the communities they serve. Great brands understand that the customer should control the customer journey and every moment is a brand moment.Contact us for help evaluating future investments, launching new acquisitions, resetting existing brands, for a fresh perspective, or assistance as an interim CMO.Specialties include: Brand leadership, innovation, eCommerce, organic social, social media, loyalty, digital, sales performance, mobile marketing, event marketing, marketing strategy, field marketing, sports marketing, sponsorships, creative development, menu development, corporate communications, franchise relations, rebranding, consumer research and analysis