Marketing & Advertising - Mumbai, Maharashtra, India
One of India's first exclusively focused Word-of-Mouth marketing consultancies, we were born out of passion and curiosity for ‘why people talk, and how brands can leverage that learning'. We're in the business of helping companies increase returns on their marketing investments. From identifying the right investment (Ripple starter), Optimizing resources & existing investments (Ripple Force), and Ensuring Successful & Proven industry practices are followed (Ripple Care). In essence, we make brands exciting enough to talk about, get consumers talking about them, and do everything in between to make that possible. Via Word of Mouth Marketing we help Increase: 1. Brand Awareness via Higher Reach: (WOM found to be 8.5 to 30 times more effective than other media)2. Purchase Intent via Higher Credibility: (76% of consumer purchase decisions based on WOM)3. Consumption via Higher Loyalty (92% of people trust friends; 14% trust marketers) 4. Profits via Lower Costs: (80% of program achieved by 5% of members, lowering cost of acquisition)We are a cluster of marketing & research, finance & content, grey-hair & young blood, strong experiences and fresh perspectives, internationally award-winning minds & people from the school-of-hard-knocks. What bonds us is our passion for all things that ripple. And our belief that it's no longer just about a brand's market share, but also its ‘conversation share'. We're talking to Brand Leaders that are no longer excited about the work they do, or think the work they do cannot get more exciting. It is our mission to make the lives of all those we reach, as disruptively exciting as possible, every day.
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