BrandForward Inc
Advertising/Marketing/PR - Honeoye Falls, NY, US
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BrandForward Inc Details
BrandForward is a strategic brand consultancy with proprietary tools and techniques that move customers from brand awareness to brand advocacy.Since 1999, BrandForward has helped more than 200 organizations unleash the power of their brands. It focuses on developing deep customer insight through marketing research and facilitating organization-wide consensus around a unique and compelling brand strategy and positioning. We excel at gaining leadership team consensus on business, brand and marketing strategy and in helping brands develop rich emotional connections with their customers.Our client base is global with concentrations in the following: consumer products, consumer services, business-to-business, financial services, health care, manufacturing, government, not-for-profit, trade associations.Our services include:*Brand audits*Brand research*Brand equity measurement*Brand mission, vision and values workshop*Brand positioning workshop*Category-of-one brand workshop*Competitive strategy workshop*Brand architecture workshop*Brand storytelling workshop*Brand elevator speech development*Brand naming*Brand tagline development*Brand identity development*Brand/customer co-creation workshop*Customer experience design*Customer touch point design workshop*Brand plan development*Brand management and marketing education and training*Marketing agency selection*Customized, solution-based brand consultingDeveloped in 1998, our proprietary BrandInsistence(SM) brand equity measurement system measures over 90 components of a brand's equity including the five drivers of customer brand insistence - awareness, relevant differentiation, value, accessibility and emotional connection.
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