Financial Services - New York, NY, US
Helping corporations understand brand and the importance of intangible value. When should you hold strong brands? When the brands are bruised and share price is disconnected from superior brand strength. The EQM Brand Value Index (.BVAL) powered by Thomson Reuters, uses brand signals to identify strong brands with low share prices. The Index is rules-based, equally weights its constituents, and is re-balanced annually. Historically, we outperform our benchmark, the S&P500, with similar risk.