Marketing & Advertising - Roodepoort, Gauteng, South Africa
Scent Marketing refers to the incorporation of the sense of smell together in addition to the other four senses, in a marketing campaign. Corporates have realised that in order to make a long-lasting, unique brand impression, truly engage their customers and draw them in, they have to dig deeper and connect on an emotional level.Selecting the correct scent that aligns with your corporate identity is a tricky task. This is where we can assist and offer our 12 years of expertise to you. In some industries, the scent is easy to select and an obvious choice, like the aroma of Pina Colada in a travel agency and coffee in a restaurant.Others are not so easy. What scent would be used in a computer hardware store or a bank or in an office block? We guide your organisation through the selection process and are also able to create unique signature scents, that become part of your brand identity.
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