- Madrid, Community of Madrid, Spain
Today, customers choose brands, products and services according to the experience they receive and live. they, do not choose a product or service only thinking about the cost-benefit analysis, does it for the experience offered before purchase and during consumption. And they repeats by brand loyalty. It keeps them motivated and reflected in the values of the brand during its consumption. Traditional marketing forget what happens after the purchase and for us in the period after purchase, for consumption, there is a very effective opportunity to influence the buyer. The experiences during consumption are key to customer satisfaction and brand loyalty
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