Bread & Butter Research & Strategy
Market Research - Sydney, New South Wales, Australia
Bread & Butter Research & Strategy Employees
Bread & Butter Research & Strategy Details
Bread & Butter began in 1997 as a partnership between Rob Mason and Margo CashmanOur philosophy has been consistent since that timeTo understand what really matters to people, and to translate this into commercial opportunityThis blend of research and strategic consulting has become our trademarkMost of our clients have been with us for 10 and sometimes 15 years - a result of our contribution to their commercial success.Bread & Butter have 3 areas of specialisation1. Innovation - especially in the form of product development - with a track record of commercial success, and an extensive range of thinking tools2. Positioning - blending consumer research with strategic thinking to put brands and businesses in positions of strength3. Communication - decades of experience in utilising consumer feedback in the development of outstanding creative work Honestly, our website (www.bbutter.com.au) is the best way to get a sense for who we are, and what we do.
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