Health, Wellness & Fitness - Berkeley, California, United States
Breathe at Berkeley fills the lack of targeted anti-tobacco promotion on the UC Berkeley Campus by creating and adapting strategies to the changing trends of tobacco usage by students.We are accomplishing this mission through 3 main objectives. The first objective is the development of promotional messages. The second objective is the formation of a multi-channel promotional network to spread messages regarding tobacco and smoke prevention. The third objective is collaboration with the Tang Center and student-managed organizations to provide tobacco/smoking related services.Our goal is to promote a smoke-free environment at Berkeley through advocacy, education, and promotion of smoke prevention on campus and beyond.