Breathe Organics
Beauty Products - Jacksonville, FL, US
Breathe Organics Employees
Breathe Organics Senior Management
Breathe Organics Details
If Millennials can count Jessica Alba as the clean beauty guru of a generation, and Gen Xers have Gwyneth Paltrow, Baby Boomers can now look to Kelly Preston.The 55-year-old actress, who has a long history of publicly championing the benefits of living an organic lifestyle, is coming out with her own organic beauty brand called Breathe.Preston's starting with skin care because she believes her products result in a visible difference — she says she uses them herself and attributes her virtually lineless complexion to a strict Breathe regimen, forgoing Botox, fillers, plastic surgery and "anything synthetic.""I don't drink, I don't smoke, I eat 70 percent organic and I [use organic products] — it's clean living," Preston said of her skin in an interview with WWD. "I'll be 56 in October and people have asked me for years what I do to my skin."Now, she's hoping consumers who have overlooked organic products in the past will buy into her regimen."I'm trying to educate a new consumer — somebody who has heard about organic and knows enough that they are looking for organic products," said Preston. "The thought has been, ‘Oh, it doesn't work as well as a chemical or synthetic counterpart,' and I'm here to say that it does."Set to Launch in December to January
