Marketing & Advertising - Batavia, Illinois, United States
There is a paradigm shift in communications underway that is blurring the lines between public relations, marketing, advertising, and internal communications. Internet technology facilitates a greater spread, and higher degree, of communication than has ever been possible. It is now possible to effectively and regularly connect on a nearly one-to-one basis with many diverse prospective customers, and to effectively reach specific audiences with very targeted and effective communications. This is highly valuable, especially in the case of business-to-business communications, where a single sale can take months or years to culminate and represent a million dollars in revenue. It cannot be overstated how valuable it is to be able to use digital communications to nurture more and more prospects and move them along the buying cycle without increasing person-hours or significant out-of-pocket expense.We provide digital and social media strategy and program management services. We can help you reach your audiences, interest them, engage them, and encourage them to take the actions that help build your business.
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