Marketing & Advertising - Teaneck, New Jersey, United States
Brian D. Lawrence is a pioneer, educator and senior level marketing consultant to the Wedding and Stationery industry. From 1981 - 96 he pioneered the concept of one-stop shopping in the NJ wedding industry in multiple locations.For 14 years, he then took on the challenge of driving substantial sales and building brand recognition as VP of Marketing for national invitation brand Encore Studios. As an innovator, he integrated a broad coop ad program, extending trade & consumer PR, improving customer service, created dealer incentive programs, introduced to the industry wholesale calligraphy & foreign language translation. Within 5 years, Encore had nearly doubled its dealer base and sales.Since 2001, Brian has led & managed senior level marketing projects successfully, as a consultant, for wedding & stationery industry suppliers, venues & hotels, wedding websites & publications, e-commerce sites as well as local wedding & event related businesses.He has led numerous seminars including National Stationery Show 2011, 2012, 2017, Wedding MBA 2009, 2010, 2012, WeddingWire World 2016 & www.the21stcenturybride.com, which he co-produced in 2011. He recently has written for Vows Magazine, Stationery Trends Magazine & Mobile Beat.Mr. Lawrence is very active as a Senior level Marketing consultant to growing brands & local vendors in the wedding and stationery industry. He can be contacted directly through his main site at www.brianlawrence.com. In the last 2 years, in consulting roles, he was the major force behind the marketing and social media of the wholesale luxury invitation brand Lemon Tree Stationery and had assisted the national formal wear brand XEDO in business development.His company also focuses in web design and social media marketing that generates leads rather than likes.For testimonials and more information you can visit his personal linked-in page www.brian-lawrence.com or his website www.brianlawrence.com.
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