BrightFi
Bank - Scottsdale, AZ, US
BrightFi Employees
Sachin Gidadhubli
Director of Software Engineering at Karrikin Technologies - Platform provider for Verdigris Holdings
BrightFi Details
We're a team of banking, technology and regulatory experts on a mission to level the playing field. Once upon a time, people in the United States relied on physical financial institutions within their communities to meet their banking needs.The 20th century changed everything about this model. The internet and deregulation led to the rise of enormous institutions with global reach. Analog became digital. One-size-fits-all became customization. And customer loyalty became a fond memory.Competition for deposits grew fierce. A financial crisis accelerated consolidation and afterward, tech companies offered unparalleled experiences and innovative digital products tailored to customers' needs.Success was only ensured with a billion dollar tech budget. Massive digital transformations became the norm. Smaller institutions found success focusing elsewhere, mainly on customer relationships. Banking divided into the haves (big banks) and the have-nots (everyone else).Meanwhile, cost-to-serve remained stubbornly high, the quality of digital products plateaued and structural flaws in America's digital banking infrastructure persisted.That is, until 2017.That's the year Verdigris developed a way to level the playing field and bring banking access to more people and more communities. Using innovative compliance and operations processes and unbundled components of banking technology integrated with proprietary technology in a cloud-native architecture, BrightFi Services was created to deliver 100% digital banking products faster and cheaper than ever before.We lower cost to serve, accelerate digital transformations and empower smaller institutions to 'punch above their weight'.Our platform is secure, configurable, comprehensive and self-contained. There's no wasted time and money negotiating with other vendors to provide features you want to add to your digital solution.We go to market as BrightFi Services. Check us out at www.brightfiservices.com
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