Management Consulting - , New York, United States
CREATIVE. DESIGN. STRATEGY.Utilizing behavioral science and design-thinking, we combine the art and science needed to execute on groundbreaking ideas that allow brands to grow.Throughout the creative strategy process we believe measuring is paramount to ensuring credibility and success.We use a simple and effective framework that acts as a catalyst for constructing ideas, measuring idea validity and refining ideas into concrete tangibles, with confidence.Understanding how real people interact with and react to various brand constructs [and quantifying them] demystifies the creative process and turns uncertainty into predictability.