Food & Beverages - , ,
Brooks Beverage Consulting develops, facilitates and supports the growth of distribution sales for San Diego craft breweries. As competition for market share in San Diego becomes increasingly fierce the need for a properly motivated and well-managed sales team is paramount for breweries with aspirations for growth. Brooks Beverage Consulting specializes in the development of strategies to help craft brewers realize their growth goals through a variety of unique deliverables. Hiring, training and deploying a sales team instilled with high integrity and a consultative sales philosophy is the cornerstone of the BBC model. Paired with the implementation of advanced brewer-centric reporting and contact management technology systems, BBC is able to analyze sales data and create a sales team that works smart as well as hard. Once a skilled sales force has been deployed with all necessary resources for success, BBC will act as a liaison between the sales team and brewery, a resource for data and strategic sales planning and a provider of field sales support for key accounts. The target market for Brooks Beverage Consulting is a brewery with the desire and capacity to grow their distribution sales in San Diego County. Whether a prospective brewery has a distribution relationship and in-house sales team or not, BBC can build, rebuild, retool or revamp the sales culture to meet brewery determined goals. The BBC model is completely scalable and can be a great asset for breweries hoping to produce as few as 2,000 barrels per year or tens of thousands. Partnering with Brooks Beverage Consulting will provide a significant competitive advantage for breweries on a variety of levels. Deploying a sales team without structured management can lead to costly underperformance, while hiring a competent sales manager can cost six figures annually. Brooks Beverage Consulting is able to provide structure, strategy, management and support for a fraction of the cost.