- Caracas, Capital District, Venezuela
Go-to-market strategic agency specialized in creating long-term competitive advantages to guarantee product demand, visibility and increase brand preference across the different trade channels.Created B2B marketing strategies to guarantee product demand across the distribution channel and before it reaches the consumer.Implemented business strategies to strengthen B2B relationships with retailers to increase brand preferences and promote the product over the competition.Implemented shopper marketing strategies to influence purchase intention at the POS (point of sale, i.e. the store).